AMIRI SPRING-SUMMER 2025
“This collection is a continuation of an American conversation - a reflection of American luxury, of the Hollywood DNA of AMIRI. The clothes fuse stage presence with an irreverent, everyday cool - a California mentality of dress, translated to the Paris runway. It’s about Modern Jazz - meaning both the music, and an attitude.” Mike Amiri
An evolution of the AMIRI story, the next chapter in an unfolding narrative. For Spring-Summer 2025, Creative Director Mike Amiri’s Hollywood icons of Autumn-Winter come out into the daytime, their wardrobes echoing a fusion of stagecraft and handcraft, of performance and pragmatism. A fusion of modern male iconographies, examining contemporary modes of dress.
Music, always at the heart of AMIRI, frames an exploration of a wardrobe of today. Drawing inspiration from the attire of mid-century Jazz and Big Band idols, pieces slide from the stage to the street, casual staples twisted into a new form of men’s couture for these Hollywood characters.
Tailoring is elongated, attenuated and languid, a relaxed ease reflective of a distinctly Californian attitude, filtered through the glamour of a Hollywood lens. The signature jacket is double-breasted with a generously proportioned dropped peak lapel, half-lined to soften the silhouette, but still elegant in cut. Pants gently flare, a shape sliding between skate and suiting, open to perception. Three-dimensional pinstripes lend these nonchalant shapes structure.
Inspired by a retrospective mood of mid-century Americana, imaginary vintage finds are reengineered for now: print aloha shirts are embroidered with floral crystals, pale denims, woven with a weft of sunshine yellow, are embellished with stars. The color palette of sun-bleached Southern California pastels - blush, soft teal, faded neutrals - nods to nostalgia.
Embellishment refracts the spotlight, attracting attention. Shirts and scarves are hand-embroidered with pinstripes of crystal to catch the light, alongside cross-hatches in beaded overchecks on windowpane tailoring, and dégradé beading across tailoring, like a cinematic key-light fading down the body.
Accessories underscore a dressed-up mood, with two-tone loafers and soft dress moccasins in fine leather, the AMIRI MA emblem across the vamp in gold, while the AMIRI Drum bag translates a snare drum into a gold-banded cross-body style, a guitar pick forming the clasp closure. An archive classic, it is updated for Spring-Summer 2025 in a new two-tone MA-debossed leather.
Just as music is always at the center of the AMIRI story, it is center-stage at the show - carpeted in the MA Quad monogram, a raised bandstand in the Jardin des Plantes serves as a podium for performance by producer, composer and drummer Yussef Dayes. Jazz in the parc, his one-off live performance en plein air is the perfect context for this collection, an ode to star power in the everyday.
BIOGRAPHY - YUSSEF DAYES
YUSSEF DAYES is a tour-de-force behind the drums. Widely recognized as one of the most electrifying live performers of his generation, watching the South London-raised producer, composer and drummer perform is an exhilarating combo of technical prowess, intensity and emotion.
The last year has been a real breakthrough for Dayes, propelled into the spotlight following release of his debut solo studio album ‘Black Classical Music’, including collaborations with Masego, Chronixx, Jamilah Barry and Tom Misch. Dayes has since won an Ivor Novello for Best Album and been nominated for two Brit Awards.
Dayes has sold out the iconic Royal Albert Hall in London, as well as selling out UK, US, Australia, Asian & Latin American tours. A second breathtaking live performance session ‘Live From Malibu’ was released at the start of 2024 – its panoramic video, filmed on the bluff of a Malibu cliff, has amassed over 2.7M views.
Summer 2024 will see the debut of Yussef Dayes’ own curated festival ‘Summer Dayes’, taking place in the heart of South East London, his home.